One of the best PR books at the moment Maxim Behar’s “The Global PR Revolution“ was exclusively presented to the Council of Women in Business in Bulgaria on February 20^th, 2020. The event took place at the UniCredit Bulbank International centre and was visited by dozens of managers of large companies and representatives of the diplomatic corps. ” The Global PR Revolution”  was presented by the author Maxim Behar, by Tsvetanka Mincheva, a member of the Board of Directors of UniCredit Bulbank and of the Board of Directors of the Council of Women in Business in Bulgaria, and by Siana Kolibarova from Enthusiast, publishing the book in Bulgaria.

The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR attract a lot of guests attention and raised a discussion about trends in PR business, the role of social media and the future of business.

“The PR business has changed significantly in recent years. One of the main reasons for this is the development of social networks. Today anyone can have media in their hands and create content that reaches billions of people. This is a revolution that offers many opportunities, but also challenges, ” commented Maxim Behar to the representatives of the Council of Women in Business in Bulgaria. “The Global PR Revolution“  firstly issued in the US, where it achieved impressive success. The book contains the opinions of 100 of the most famous PR experts from 65 countries from 6 continents and is designated as a PR bible by readers. For a period of two weeks, the ” The Global PR Revolution” was the number one sales force among new titles in Amazon.com’s PR, Sales & Marketing and Career Advises sections.

The book is published in Bulgaria since the end of 2019 and its first print run was out in less than a month and just days after it premiered in Bulgaria, it is ranked first in sales at the Greenwich Book Centre.

Maxim Behar 

Maxim Behar is a businessman, journalist, diplomat and alumni of Harvard Kennedy School. He is founder and CEO of the Bulgarian leading PR company, M3 Communication Group, Inc., as well as Chairman of the Board at the World Communication Forum in Davos, Switzerland. Maxim Behar is also Honorary Consul General of the Republic of Seychelles in Bulgaria. At the end of 2017, he ended his term as President of the World PR Organization ICCO. His book, “The Global PR Revolution”, first published in the United States, has been rated as one of the best in the world in PR in recent years.

M3 Communications Group, Inc.

M3 Communications Group, Inc., Bulgaria’s partner for the world’s leading PR company – Hill + Knowlton Strategies, part of the WPP Group, provides a wide range of public communications services – communication strategies, media relations, crisis management, digital services and social media services, marketing concepts, media monitoring, web and more. The company’s founder and CEO Maxim Behar has more than 25 years of extensive experience in the field of public communications and is globally recognized as a communications expert. The company has won dozens of international and local awards: 3 times Agency of the Year in Bulgaria – 2011, 2016 and 2018, the best consulting company in Eastern Europe for 2012 according to The Holmes Report, the best PR company in the world according to The Stevie Awards and many others.

For additional information, please call M3 Communications Group, Inc. on  02/ 818 70 10 or visit press@m3bg.com.