The training of the Council of Women in Business in Bulgaria (CWBB) on topic “Personal brand management” was met with great interest among participants. It was hold on 20 November 2019 in the office of Siemens Bulgaria. All 25 participants were interested to listen a speaker Victoria Blazheva, first vice president of UniCredit Bulbank, director of public relations and communications at UniCredit Bulbank and member of CWBB.

During the training, participants commented on key features of their personal brand.

“A self-brand is your promise that people know you will accomplish it. The brand is an idea or an emotion that others have and feel for you” said speaker Victoria Blazheva at the beginning of the training. She also explained the myths about personal brand and presented academic models that explain its essence.

Participants were challenged to list all their roles – in their careers, families, personal development. Another topic discussed by the participants was social networks and how they impressed others, even in some cases it is incorrect.

The next goals for the participants after the end of the training are to take concrete steps, to write down practical ideas with which to improve or maintain their already successful personal brand.

In December is coming up the third training part of serials of training sessions of CWBB on topic Management Styles with a lecturer Lyubomir Ivanov, manager of A1 Training Team.