Module 4 of the Leadership Academy for school principals organized by the Council of Women in Business in Bulgaria gave the challenge to develop a successful brand for their schools to the heads of 23 schools in Sofia and the region and delivered the secret of the implementation of successful marketing strategy.

“Living in the rapidly developing information environment today, the successful marketing and imposition of highly acclaimed brand are critical for the development and management of any organization – whether business or educational “ – said Valentina Dikanska, Executive Director of the Council of Women Business in Bulgaria. “Today’s training will be about the secrets of successful business strategies that have been excellently implemented by the representatives of the Council being the heads of some of the world’s most famous companies and brands and I hope that today you will develop skills not only to manage successfully your organizations, but also to put them as the preferred in the field“, she added.

The Academy for school principals focuses on developing leadership skills, encouraging proactivity and promoting entrepreneurial spirit.

The modules presented to the school principals are logically interrelated and consistent, as for the conduct of Module 4 “Marketing and brand” they will present the knowledge they have learned during the first three modules. Speakers at the Leadership Academy are well-recognized specialists in the field of human resources management, as well as top managers with proven experience in the management of leading Bulgarian and international companies.

The qualification program for school principals is a continuation of the already well-established Leadership Academy of the Council of Women in Business in Bulgaria, held successfully for the third consecutive year which is focused on leadership and soft skills of women in middle management positions and women entrepreneurs which develop and manage their own business.