{"id":11630,"date":"2020-08-12T08:42:05","date_gmt":"2020-08-12T06:42:05","guid":{"rendered":"https:\/\/womeninbusiness.bg\/?page_id=11630"},"modified":"2021-06-01T15:17:26","modified_gmt":"2021-06-01T13:17:26","slug":"%d0%bb%d0%b5%d0%ba%d1%82%d0%be%d1%80%d0%b8-%d1%81%d1%82%d0%b0%d0%b6%d0%b0%d0%bd%d1%82%d1%81%d0%ba%d0%b0-%d0%b8%d0%bd%d0%b8%d1%86%d0%b8%d0%b0%d1%82%d0%b8%d0%b2%d0%b0-2020","status":"publish","type":"project","link":"https:\/\/womeninbusiness.bg\/new-site\/project\/%d0%bb%d0%b5%d0%ba%d1%82%d0%be%d1%80%d0%b8-%d1%81%d1%82%d0%b0%d0%b6%d0%b0%d0%bd%d1%82%d1%81%d0%ba%d0%b0-%d0%b8%d0%bd%d0%b8%d1%86%d0%b8%d0%b0%d1%82%d0%b8%d0%b2%d0%b0-2020\/","title":{"rendered":"\u041b\u0435\u043a\u0442\u043e\u0440\u0438 &#8211; \u0441\u0442\u0430\u0436\u0430\u043d\u0442\u0441\u043a\u0430 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0430 2020"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"289\" height=\"300\" src=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u043b\u044e\u0431\u043e\u043c\u0438\u0440-\u0438\u0432\u0430\u043d\u043e\u0432-289x300.jpg\" alt=\"\u043b\u044e\u0431\u043e\u043c\u0438\u0440 \u0438\u0432\u0430\u043d\u043e\u0432\" class=\"wp-image-11631\" srcset=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u043b\u044e\u0431\u043e\u043c\u0438\u0440-\u0438\u0432\u0430\u043d\u043e\u0432-289x300.jpg 289w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u043b\u044e\u0431\u043e\u043c\u0438\u0440-\u0438\u0432\u0430\u043d\u043e\u0432-988x1024.jpg 988w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u043b\u044e\u0431\u043e\u043c\u0438\u0440-\u0438\u0432\u0430\u043d\u043e\u0432-958x993.jpg 958w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u043b\u044e\u0431\u043e\u043c\u0438\u0440-\u0438\u0432\u0430\u043d\u043e\u0432.jpg 1070w\" sizes=\"auto, (max-width: 289px) 100vw, 289px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041b\u044e\u0431\u043e\u043c\u0438\u0440 \u0418\u0432\u0430\u043d\u043e\u0432<\/strong>&nbsp; \u2013&nbsp; \u0421\u0442\u0430\u0440\u0448\u0438 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440 \u043d\u0430 \u043e\u0442\u0434\u0435\u043b&nbsp;<span style=\"color: #000000;\">&#8220;\u041f\u0440\u0438\u0432\u043b\u0438\u0447\u0430\u043d\u0435 \u043d\u0430 \u0442\u0430\u043b\u0430\u043d\u0442\u0438, \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435&#8221; \u0432<\/span> \u04101 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f. \u041b\u044e\u0431\u043e\u043c\u0438\u0440 \u043f\u0440\u0438\u0442\u0435\u0436\u0430\u0432\u0430 \u0431\u043e\u0433\u0430\u0442 \u043e\u043f\u0438\u0442 \u043a\u0430\u0442\u043e \u043e\u0431\u0443\u0447\u0438\u0442\u0435\u043b \u0438 \u0444\u0430\u0441\u0438\u043b\u0438\u0442\u0430\u0442\u043e\u0440. \u041e\u0441\u043d\u043e\u0432\u043d\u0430\u0442\u0430 \u043c\u0443 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430 \u0441\u0435 \u0433\u0440\u0430\u0434\u0438 \u043d\u0430 11-\u0433\u043e\u0434\u0438\u0448\u043d\u0438\u044f \u043c\u0443 \u043e\u043f\u0438\u0442 \u0432 \u0441\u0444\u0435\u0440\u0430\u0442\u0430 \u043d\u0430 \u0442\u0435\u043b\u0435\u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438\u0442\u0435, \u043a\u0430\u0442\u043e \u0435 \u0440\u0430\u0431\u043e\u0442\u0438\u043b \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0442\u0430 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435, \u0441\u043b\u0435\u0434 \u043a\u043e\u0435\u0442\u043e \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 7 \u0433\u043e\u0434\u0438\u043d\u0438 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0442\u0430 \u043d\u0430 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435\u0442\u043e \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435.&nbsp; \u0412 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\u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u043e \u0434\u043e\u043f\u044a\u043b\u043d\u0438\u0442\u0435\u043b\u043d\u0438 \u043a\u0432\u0430\u043b\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u0432 \u0431\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0438 \u0438 \u0447\u0443\u0436\u0434\u0435\u0441\u0442\u0440\u0430\u043d\u043d\u0438 \u043e\u0431\u0443\u0447\u0438\u0442\u0435\u043b\u043d\u0438 \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0446\u0438\u0438.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u0430\u043d\u0438-\u0445\u0438\u0440\u0430-200x300.jpg\" alt=\"\u0430\u043d\u0438 \u0445\u0438\u0440\u0430\" class=\"wp-image-11635\" srcset=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u0430\u043d\u0438-\u0445\u0438\u0440\u0430-200x300.jpg 200w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u0430\u043d\u0438-\u0445\u0438\u0440\u0430.jpg 358w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0410\u043d\u0438 \u0425\u0438\u0440\u0430, <\/strong>\u043a\u043e\u043d\u0441\u0443\u043b\u0442\u0430\u043d\u0442 \u0431\u0438\u0437\u043d\u0435\u0441 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0438 \u0441\u044a\u0437\u0434\u0430\u0442\u0435\u043b \u043d\u0430 \u201e\u0425\u042e\u0413\u0410 \u0411\u0413\u201c \u0415\u041e\u041e\u0414.&nbsp; \u0412\u044f\u0440\u0432\u0430\u043c \u0432 \u0441\u0438\u043b\u0430\u0442\u0430 \u043d\u0430 \u0447\u043e\u0432\u0435\u0448\u043a\u0438\u044f \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u0438 \u043e\u0442 20-\u0433\u043e\u0434\u0438\u0448\u043d\u0438\u044f\u0442 \u0441\u0438 \u043e\u043f\u0438\u0442 \u0437\u043d\u0430\u043c, \u0447\u0435 \u0443\u0441\u043f\u0435\u0445\u044a\u0442 \u0435 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\u0432\u0441\u0435\u043a\u0438 \u0447\u043e\u0432\u0435\u043a \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0438\u0440\u0430 \u0441\u044a\u0441 \u0441\u0432\u043e\u0435 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043e \u0442\u0435\u043c\u043f\u043e, \u0434\u0438\u043d\u0430\u043c\u0438\u043a\u0430 \u0438 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0442\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043c\u0438\u043d\u0430\u0432\u0430 \u043f\u0440\u0435\u0437 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435 \u043d\u0430 \u0441\u0438\u043b\u043d\u0438 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0438 \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0430\u043d\u0438 \u0432\u044a\u0442\u0440\u0435\u0448\u043d\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0438, \u0441\u044a\u043e\u0431\u0440\u0430\u0437\u0435\u043d\u0438 \u0441 \u043d\u0443\u0436\u0434\u0438\u0442\u0435 \u0438 \u0438\u0437\u0438\u0441\u043a\u0432\u0430\u043d\u0438\u044f\u0442\u0430 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"227\" height=\"367\" src=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u0412\u0438\u043a\u0442\u043e\u0440\u0438\u044f-\u0411\u043b\u0430\u0436\u0435\u0432\u0430.jpg\" alt=\"\u0412\u0438\u043a\u0442\u043e\u0440\u0438\u044f \u0411\u043b\u0430\u0436\u0435\u0432\u0430\" class=\"wp-image-11638\" srcset=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u0412\u0438\u043a\u0442\u043e\u0440\u0438\u044f-\u0411\u043b\u0430\u0436\u0435\u0432\u0430.jpg 227w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u0412\u0438\u043a\u0442\u043e\u0440\u0438\u044f-\u0411\u043b\u0430\u0436\u0435\u0432\u0430-186x300.jpg 186w\" sizes=\"auto, (max-width: 227px) 100vw, 227px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0412\u0438\u043a\u0442\u043e\u0440\u0438\u044f \u0411\u043b\u0430\u0436\u0435\u0432\u0430 <\/strong>\u0435 \u043f\u044a\u0440\u0432\u0438 \u0432\u0438\u0446\u0435\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 \u0432 \u0423\u043d\u0438\u041a\u0440\u0435\u0434\u0438\u0442, \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u201e\u0412\u0440\u044a\u0437\u043a\u0438 \u0441 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043e\u0441\u0442\u0442\u0430 \u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438\u201c \u043d\u0430 \u0423\u043d\u0438\u041a\u0440\u0435\u0434\u0438\u0442 \u0411\u0443\u043b\u0431\u0430\u043d\u043a. \u041f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0438\u0441\u0442 \u0441 \u043e\u043f\u0438\u0442 \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0442\u0435 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438, \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0430 \u043a\u0443\u043b\u0442\u0443\u0440\u0430, \u043e\u043d\u043b\u0430\u0439\u043d \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f, \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u0431\u0440\u0430\u043d\u0434, CSR, \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0438 \u0441 \u043c\u0435\u0434\u0438\u0438\u0442\u0435, \u0432\u044a\u0442\u0440\u0435\u0448\u043d\u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0438 \u0434\u0440. \u0420\u0430\u0431\u043e\u0442\u0438\u043b\u0430 \u0435 \u043a\u0430\u0442\u043e \u0436\u0443\u0440\u043d\u0430\u043b\u0438\u0441\u0442 \u0432\u044a\u0432 \u0432. \u201e\u041a\u0430\u043f\u0438\u0442\u0430\u043b\u201d, \u043a\u044a\u0434\u0435\u0442\u043e \u0435 \u043f\u0438\u0441\u0430\u043b\u0430 \u0437\u0430 \u0440\u0435\u0441\u043e\u0440\u0438 \u0431\u0430\u043d\u043a\u0438 \u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u0438, \u0444\u043e\u043d\u0434\u043e\u0432\u0438 \u0431\u043e\u0440\u0441\u0438 \u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438.&nbsp; \u0417\u0430\u0432\u044a\u0440\u0448\u0438\u043b\u0430 \u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u043d\u0430\u0442\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 &#8220;\u041f\u0440\u0435\u0434\u043f\u0440\u0438\u0435\u043c\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0438 \u0438\u043d\u043e\u0432\u0430\u0446\u0438\u0438&#8221; \u043d\u0430 Stanford University, Stanford Graduate School of Business. \u0410\u043b\u0443\u043c\u043d\u0438 \u0435 \u043d\u0430 Harvard University, John F. Kennedy School of Government, Executive Education, \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u201e\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u043c\u043e\u0434\u0435\u043b\u0438 \u0437\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u043d\u0435\u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u0441\u0442\u0432\u0435\u043d\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438\u201c. \u0418\u043c\u0430 \u0441\u0442\u0435\u043f\u0435\u043d \u0431\u0430\u043a\u0430\u043b\u0430\u0432\u044a\u0440 (\u0441 \u043f\u043e\u0447\u0435\u0441\u0442\u0438) \u043e\u0442 Open University Business School, \u0434\u0438\u043f\u043b\u043e\u043c\u0430 \u043e\u0442 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430\u0442\u0430 \u043d\u0430 London School of PR \u0438 \u0434\u0440. \u0412 \u0434\u043e\u043f\u044a\u043b\u043d\u0435\u043d\u0438\u0435 \u043a\u044a\u043c \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u043d\u0438\u0442\u0435 \u0441\u0438 \u0430\u043d\u0433\u0430\u0436\u0438\u043c\u0435\u043d\u0442\u0438 \u0435 \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b \u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u043d\u0430\u0442\u0430 \u0433\u0440\u0443\u043f\u0430 \u043f\u043e \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u043d\u0430 \u0421\u044a\u0432\u0435\u0442\u0430 \u043d\u0430 \u0436\u0435\u043d\u0438\u0442\u0435 \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f \u0438 \u0435 \u0447\u043b\u0435\u043d \u043d\u0430 European Association of Communication Directors.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"300\" src=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u043c\u0438\u0445\u0430\u0435\u043b\u0430-\u043c\u0430\u0440\u043a\u043e\u0432\u0430-252x300.jpg\" alt=\"\u043c\u0438\u0445\u0430\u0435\u043b\u0430 \u043c\u0430\u0440\u043a\u043e\u0432\u0430\" class=\"wp-image-11641\" srcset=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u043c\u0438\u0445\u0430\u0435\u043b\u0430-\u043c\u0430\u0440\u043a\u043e\u0432\u0430-252x300.jpg 252w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u043c\u0438\u0445\u0430\u0435\u043b\u0430-\u043c\u0430\u0440\u043a\u043e\u0432\u0430-859x1024.jpg 859w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u043c\u0438\u0445\u0430\u0435\u043b\u0430-\u043c\u0430\u0440\u043a\u043e\u0432\u0430-958x1142.jpg 958w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u043c\u0438\u0445\u0430\u0435\u043b\u0430-\u043c\u0430\u0440\u043a\u043e\u0432\u0430.jpg 1085w\" sizes=\"auto, (max-width: 252px) 100vw, 252px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u041c\u0438\u0445\u0430\u0435\u043b\u0430 \u041c\u0430\u0440\u043a\u043e\u0432\u0430 <\/strong>&#8211; \u0420\u0435\u0433\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440 \u0427\u043e\u0432\u0435\u0448\u043a\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438 \u0437\u0430 \u0426\u0435\u043d\u0442\u0440\u0430\u043b\u043d\u0430 \u0438 \u0418\u0437\u0442\u043e\u0447\u043d\u0430 \u0415\u0432\u0440\u043e\u043f\u0430, \u0432 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0430\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0411\u0440\u0435\u043d\u0442\u0430\u0433. \u0421\u0435\u0440\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0430\u043d \u043a\u043e\u0443\u0447 \u043a\u044a\u043c \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0430\u0442\u0430 \u043a\u043e\u0443\u0447\u0438\u043d\u0433 \u0444\u0435\u0434\u0435\u0440\u0430\u0446\u0438\u044f (ICF), \u0434\u0438\u043f\u043b\u043e\u043c\u0438\u0440\u0430\u043d \u044e\u0440\u0438\u0441\u0442 \u0438 \u043c\u0430\u0433\u0438\u0441\u0442\u044a\u0440 \u043f\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u0447\u043e\u0432\u0435\u0448\u043a\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438.&nbsp; \u0417\u0430\u0434 \u0433\u044a\u0440\u0431\u0430 \u0441\u0438 \u0438\u043c\u0430 \u0440\u0435\u0434\u0438\u0446\u0430 \u0440\u0435\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0438, \u043a\u0430\u0441\u0430\u0435\u0449\u0438 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u043d\u0430 \u043d\u043e\u0432\u0438 \u0441\u043b\u0443\u0436\u0438\u0442\u0435\u043b\u0438 \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0430 &#8211; \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435, \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u043d\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u0437\u0430 \u0440\u0430\u0431\u043e\u0442\u0430, \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043d\u043e\u0432\u0438 \u0441\u043b\u0443\u0436\u0438\u0442\u0435\u043b\u0438 \u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430, \u043e\u0442\u043a\u0440\u0438\u0432\u0430\u043d\u0435 \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043d\u0430 \u0442\u0430\u043b\u0430\u043d\u0442\u0438, \u043a\u0430\u043a\u0442\u043e \u0438 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435 \u043d\u0430 \u0432\u044a\u0442\u0440\u0435\u0448\u043d\u043e\u0444\u0438\u0440\u043c\u0435\u043d\u0430 \u041b\u0438\u0434\u0435\u0440\u0441\u043a\u0430 \u0410\u043a\u0430\u0434\u0435\u043c\u0438\u044f.&nbsp; <span class=\"Bodytext2\"><span style=\"font-size: 12.0pt;\">\u0420\u0430\u0431\u043e\u0442\u0430\u0442\u0430 \u0438 \u0435 \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u0430 \u0441 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f \u043c\u0435\u0436\u0434\u0443 \u0441\u043b\u0443\u0436\u0438\u0442\u0435\u043b\u0438 \u043e\u0442 \u0418\u0437\u0442\u043e\u0447\u043d\u0430 \u0438 \u0426\u0435\u043d\u0442\u0440\u0430\u043b\u043d\u0430 \u0415\u0432\u0440\u043e\u043f\u0430, \u043a\u044a\u0434\u0435\u0442\u043e \u0441\u0435 \u043d\u0430\u043b\u0430\u0433\u0430 \u0434\u0430 \u043f\u0440\u0438\u043b\u0430\u0433\u0430 \u0446\u0435\u043b\u0438\u044f \u043d\u0430\u0442\u0440\u0443\u043f\u0430\u043d \u043e\u043f\u0438\u0442 \u0438 \u0437\u043d\u0430\u043d\u0438\u044f \u0432 \u0440\u0435\u0430\u043b\u043d\u0438 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438, \u043a\u043e\u0435\u0442\u043e \u043f\u0440\u0430\u0432\u0438 \u0437\u0430\u0434\u0430\u0447\u0430\u0442\u0430 \u0438 \u0432\u044a\u043b\u043d\u0443\u0432\u0430\u0449\u0430, \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0430 \u0438 \u043c\u043d\u043e\u0433\u043e \u043e\u0442\u0433\u043e\u0432\u043e\u0440\u043d\u0430.<\/span><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u0422\u0435\u043e\u0434\u043e\u0440\u0430-\u0414\u0435\u0432\u043b\u0435\u0442\u044f\u043d-200x300.jpg\" alt=\"\u0422\u0435\u043e\u0434\u043e\u0440\u0430 \u0414\u0435\u0432\u043b\u0435\u0442\u044f\u043d\" class=\"wp-image-11649\" srcset=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u0422\u0435\u043e\u0434\u043e\u0440\u0430-\u0414\u0435\u0432\u043b\u0435\u0442\u044f\u043d-200x300.jpg 200w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u0422\u0435\u043e\u0434\u043e\u0440\u0430-\u0414\u0435\u0432\u043b\u0435\u0442\u044f\u043d-683x1024.jpg 683w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u0422\u0435\u043e\u0434\u043e\u0440\u0430-\u0414\u0435\u0432\u043b\u0435\u0442\u044f\u043d-958x1437.jpg 958w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u0422\u0435\u043e\u0434\u043e\u0440\u0430-\u0414\u0435\u0432\u043b\u0435\u0442\u044f\u043d.jpg 2000w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0422\u0435\u043e\u0434\u043e\u0440\u0430 \u0414\u0435\u0432\u043b\u0435\u0442\u044f\u043d<\/strong> \u2013 \u0415\u043a\u0441\u043f\u0435\u0440\u0442 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srcset=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u0411\u043e\u0439\u043a\u0430-\u0414\u0436\u0430\u0440\u0442\u0430\u0437\u0430\u043d\u043e\u0432\u0430-289x300.jpg 289w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u0411\u043e\u0439\u043a\u0430-\u0414\u0436\u0430\u0440\u0442\u0430\u0437\u0430\u043d\u043e\u0432\u0430-987x1024.jpg 987w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2020\/08\/\u0411\u043e\u0439\u043a\u0430-\u0414\u0436\u0430\u0440\u0442\u0430\u0437\u0430\u043d\u043e\u0432\u0430-958x994.jpg 958w\" sizes=\"auto, (max-width: 289px) 100vw, 289px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0411\u043e\u0439\u043a\u0430 \u0414\u0436\u0430\u0440\u0442\u0430\u0437\u0430\u043d\u043e\u0432\u0430 \u2013 <\/strong>\u043e\u0442 2010 \u0433. \u0447\u0430\u0441\u0442 \u043e\u0442 \u0435\u043a\u0438\u043f\u0430 \u043d\u0430 \u04101 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f, \u0430 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\u043a\u043b\u0438\u0435\u043d\u0442\u0438), \u043a\u0430\u0440\u0438\u0435\u0440\u043d\u043e \u043a\u043e\u043d\u0441\u0443\u043b\u0442\u0438\u0440\u0430\u043d\u0435, \u043f\u0440\u043e\u0432\u0435\u0436\u0434\u0430\u043d\u0435 \u043d\u0430 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0437\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043d\u0430 \u043c\u0435\u043a\u0438 \u0443\u043c\u0435\u043d\u0438\u044f, Employer branding, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0441\u044a\u0431\u0438\u0442\u0438\u044f \u0438 \u0434\u0440\u0443\u0433\u0438. \u0412\u044a\u043f\u0440\u0435\u043a\u0438 \u0434\u044a\u043b\u0433\u043e\u0433\u043e\u0434\u0438\u0448\u043d\u0438\u044f \u043c\u0438 \u043e\u043f\u0438\u0442 \u0432 \u0441\u0444\u0435\u0440\u0430\u0442\u0430 \u0438 \u043c\u043d\u043e\u0433\u043e\u0442\u043e \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u043d\u0438 \u043f\u0440\u0435\u0434\u0438\u0437\u0432\u0438\u043a\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u0430, \u0432\u044f\u0440\u0432\u0430\u043c, \u0447\u0435 \u043d\u0430\u0439-\u0432\u044a\u043b\u043d\u0443\u0432\u0430\u0449\u043e\u0442\u043e \u0442\u0435\u043f\u044a\u0440\u0432\u0430 \u0449\u0435 \u043c\u0438 \u0441\u0435 \u0441\u043b\u0443\u0447\u0432\u0430 \u0438 \u0441 \u043d\u0435\u0442\u044a\u0440\u043f\u0435\u043d\u0438\u0435 \u043e\u0447\u0430\u043a\u0432\u0430\u043c \u0434\u0430 \u0433\u043e \u0438\u0437\u0436\u0438\u0432\u0435\u044f.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041b\u044e\u0431\u043e\u043c\u0438\u0440 \u0418\u0432\u0430\u043d\u043e\u0432&nbsp; \u2013&nbsp; \u0421\u0442\u0430\u0440\u0448\u0438 \u043c\u0435\u043d\u0438\u0434\u0436\u044a\u0440 \u043d\u0430 \u043e\u0442\u0434\u0435\u043b&nbsp;&#8220;\u041f\u0440\u0438\u0432\u043b\u0438\u0447\u0430\u043d\u0435 \u043d\u0430 \u0442\u0430\u043b\u0430\u043d\u0442\u0438, \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435&#8221; \u0432 \u04101 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f. \u041b\u044e\u0431\u043e\u043c\u0438\u0440 \u043f\u0440\u0438\u0442\u0435\u0436\u0430\u0432\u0430 \u0431\u043e\u0433\u0430\u0442 \u043e\u043f\u0438\u0442 \u043a\u0430\u0442\u043e \u043e\u0431\u0443\u0447\u0438\u0442\u0435\u043b \u0438 \u0444\u0430\u0441\u0438\u043b\u0438\u0442\u0430\u0442\u043e\u0440. \u041e\u0441\u043d\u043e\u0432\u043d\u0430\u0442\u0430 \u043c\u0443 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430 \u0441\u0435 \u0433\u0440\u0430\u0434\u0438 \u043d\u0430 11-\u0433\u043e\u0434\u0438\u0448\u043d\u0438\u044f \u043c\u0443 \u043e\u043f\u0438\u0442 \u0432 \u0441\u0444\u0435\u0440\u0430\u0442\u0430 \u043d\u0430 \u0442\u0435\u043b\u0435\u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438\u0442\u0435, \u043a\u0430\u0442\u043e \u0435 \u0440\u0430\u0431\u043e\u0442\u0438\u043b \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0442\u0430 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435, \u0441\u043b\u0435\u0434 \u043a\u043e\u0435\u0442\u043e \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 7 \u0433\u043e\u0434\u0438\u043d\u0438 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0442\u0430 \u043d\u0430 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435\u0442\u043e \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435.&nbsp; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13289,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-11630","project","type-project","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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