The Council of Women in Business in Bulgaria started new series of trainings after the success of the ones carried out in the first half of 2016. The topic chosen for the beginning was \u201cMedia in Bulgaria \u2013 Appearance in The New Age Media, Fusion of TV and Digital\u201d with a lecturer Didier Stoessel, executive director of Nova Broadcasting Group. The head of the biggest media company in Bulgaria acquainted the audience of the new trends in media industry.<\/p>\n
\u201cIt has been enormous growth in video views and the tendency is for even bigger increase\u201d, Mr. Stoessel said. He focused on the ways traditional media groups should adapt their content in order to survive and prosper in one extremely dynamic developing market.<\/p>\n
\u201cEvery single day the media environment gets more complicated, because of the necessity to produce video suitable for different devices and operational systems, and in various formats with different duration.\u201d, he added. Big interest provoked the part of education in which Mr. Stoessel gave advice to participants how to behave in TV interview. \u201cBe concise and clear\u201d, shared Mr. Stoessel. \u201cTell what you\u2019ve come to say without losing focus and remain consistent of the topic.\u201d<\/p>\n
Stoessel revealed a few kitchen secrets of how media chooses which news to broadcast and how the news emission is prepared. \u201cWe choose the stories of greatest interest and importance for our audience.\u201d, commented Stoessel. \u00a0\u201cWe don\u2019t take sides, but give different points of view. News should grab the attention\u201d, he added.<\/p>\n
A special accent was put on crisis communication and the way companies should act in crisis situations. According to him business organizations have to react quickly and adequate to lower the potential negative effects of certain crisis situations.<\/p>\n