{"id":18756,"date":"2023-04-27T11:24:00","date_gmt":"2023-04-27T09:24:00","guid":{"rendered":"https:\/\/womeninbusiness.bg\/?p=18756"},"modified":"2023-06-22T11:37:20","modified_gmt":"2023-06-22T09:37:20","slug":"base-blagoevgrads-fourth-topic-was-dedicated-to-the-basic-principles-of-preparing-and-conducting-market-research","status":"publish","type":"post","link":"https:\/\/womeninbusiness.bg\/new-site\/2023\/04\/27\/base-blagoevgrads-fourth-topic-was-dedicated-to-the-basic-principles-of-preparing-and-conducting-market-research\/","title":{"rendered":"BASE Blagoevgrad\u2019s Fourth Topic Was Dedicated to the Basic Principles of Preparing and Conducting Market Research"},"content":{"rendered":"\n<p class=\"is-style-justify wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"is-style-justify wp-block-paragraph\"> <\/p>\n\n\n\n<p class=\"is-style-justify wp-block-paragraph\">The future entrepreneurs participating in the BASE Business Academy, which continues in Blagoevgrad, got acquainted with the topic, Market Research. Boryana Velikova-Tosheva, entrepreneur, co-owner and managing director of AKVABAR and a lecturer at Sofia University &#8220;St. Kliment Ohridski&#8221;, presented the main principles of market research.<\/p>\n\n\n\n<p class=\"is-style-justify wp-block-paragraph\">The lecture provoked a lot of interest among the participants, who had the opportunity to understand what stands behind the terms &#8220;innovation&#8221;, &#8220;added value&#8221;, &#8220;market applicability&#8221;, as well as to practice what they learned about preparing and conducting market research.<\/p>\n\n\n\n<p class=\"is-style-justify wp-block-paragraph\">Boryana Velikova-Tosheva focused on how to create new products or services that contribute to social change, which is necessary for the development of the environment and consumer behavior and bring benefits to society.<\/p>\n\n\n\n<p class=\"is-style-justify wp-block-paragraph\">The participants actively took part in the innovation competition, where they presented great solutions in groups.<\/p>\n\n\n\n<p class=\"is-style-justify wp-block-paragraph\">Using real-case studies from the &#8220;FRESHKO&#8221; drinks, the future entrepreneurs tracked the path to success: from the risks and conditions related to idea generation, to the individual stages of business development and expansion to validating the market, the problem, the business idea and the product. Finally, everyone had the opportunity to taste the delicious and healthy juices produced by the speaker&#8217;s company, AQUABAR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the lecturer:<\/strong><\/p>\n\n\n\n<p class=\"is-style-justify wp-block-paragraph\"><strong>Boryana Velikova-Tosheva<\/strong> is the co-founder of the only company in Bulgaria for cold pasteurization of food and beverages under high pressure, AKVABAR OOD. With the help of innovative technology, her company produces minimally processed, more natural and healthier products.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><a href=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2023\/06\/Boriyana.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2023\/06\/Boriyana.jpg\" alt=\"\" class=\"wp-image-18757\" width=\"214\" height=\"285\" srcset=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2023\/06\/Boriyana.jpg 385w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2023\/06\/Boriyana-225x300.jpg 225w\" sizes=\"auto, (max-width: 214px) 100vw, 214px\" \/><\/a><\/figure>\n\n\n\n<p class=\"is-style-justify wp-block-paragraph\">She completed her graduate education in Germany with a bachelor\u2019s degree in administration and management from the University of Konstanz, as well as a master&#8217;s degree in European studies from Humboldt University. After gaining valuable experience abroad, she returned to Bulgaria and worked on international projects in the public and private sectors. <\/p>\n\n\n\n<p class=\"is-style-justify wp-block-paragraph\">In her spare time, she is a lecturer on Social Entrepreneurship at the Faculty of Economics at Sofia University \u201cSt. Kliment Ohridski&#8221; and happily shares her experience with young entrepreneurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The future entrepreneurs participating in the BASE Business Academy, which continues in Blagoevgrad, got acquainted with the topic, Market Research. Boryana Velikova-Tosheva, entrepreneur, co-owner and managing director of AKVABAR and a lecturer at Sofia University &#8220;St. Kliment Ohridski&#8221;, presented the main principles of market research. The lecture provoked a lot of interest among the participants, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[42],"tags":[],"class_list":["post-18756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BASE Blagoevgrad\u2019s Fourth Topic Was Dedicated to the Basic Principles of Preparing and Conducting Market Research - Women In Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/womeninbusiness.bg\/new-site\/2023\/04\/27\/base-blagoevgrads-fourth-topic-was-dedicated-to-the-basic-principles-of-preparing-and-conducting-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BASE Blagoevgrad\u2019s Fourth Topic Was Dedicated to the Basic Principles of Preparing and Conducting Market Research - Women In Business\" \/>\n<meta property=\"og:description\" content=\"The future entrepreneurs participating in the BASE Business Academy, which continues in Blagoevgrad, got acquainted with the topic, Market Research. Boryana Velikova-Tosheva, entrepreneur, co-owner and managing director of AKVABAR and a lecturer at Sofia University &#8220;St. Kliment Ohridski&#8221;, presented the main principles of market research. The lecture provoked a lot of interest among the participants, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/womeninbusiness.bg\/new-site\/2023\/04\/27\/base-blagoevgrads-fourth-topic-was-dedicated-to-the-basic-principles-of-preparing-and-conducting-market-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Women In Business\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-27T09:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-22T09:37:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2023\/04\/viber_image_2023-04-27_09-32-07-081.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Women In Business team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Women In Business team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/2023\\\/04\\\/27\\\/base-blagoevgrads-fourth-topic-was-dedicated-to-the-basic-principles-of-preparing-and-conducting-market-research\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/2023\\\/04\\\/27\\\/base-blagoevgrads-fourth-topic-was-dedicated-to-the-basic-principles-of-preparing-and-conducting-market-research\\\/\"},\"author\":{\"name\":\"Women In Business team\",\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/#\\\/schema\\\/person\\\/f42460aecd55b239e5f8d491ddd4309f\"},\"headline\":\"BASE Blagoevgrad\u2019s Fourth Topic Was Dedicated to the Basic Principles of Preparing and Conducting Market Research\",\"datePublished\":\"2023-04-27T09:24:00+00:00\",\"dateModified\":\"2023-06-22T09:37:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/2023\\\/04\\\/27\\\/base-blagoevgrads-fourth-topic-was-dedicated-to-the-basic-principles-of-preparing-and-conducting-market-research\\\/\"},\"wordCount\":341,\"publisher\":{\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/2023\\\/04\\\/27\\\/base-blagoevgrads-fourth-topic-was-dedicated-to-the-basic-principles-of-preparing-and-conducting-market-research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/viber_image_2023-04-27_09-32-07-081.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/2023\\\/04\\\/27\\\/base-blagoevgrads-fourth-topic-was-dedicated-to-the-basic-principles-of-preparing-and-conducting-market-research\\\/\",\"url\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/2023\\\/04\\\/27\\\/base-blagoevgrads-fourth-topic-was-dedicated-to-the-basic-principles-of-preparing-and-conducting-market-research\\\/\",\"name\":\"BASE Blagoevgrad\u2019s Fourth Topic Was Dedicated to the Basic Principles of Preparing and Conducting Market Research - 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