{"id":13891,"date":"2021-06-14T10:26:00","date_gmt":"2021-06-14T08:26:00","guid":{"rendered":"https:\/\/womeninbusiness.bg\/?p=13891"},"modified":"2021-06-16T10:31:22","modified_gmt":"2021-06-16T08:31:22","slug":"base-troyan-topic-5-marketing-and-advertising","status":"publish","type":"post","link":"https:\/\/womeninbusiness.bg\/new-site\/2021\/06\/14\/base-troyan-topic-5-marketing-and-advertising\/","title":{"rendered":"BASE Troyan, Topic 5: \u201cMarketing and Advertising\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On June 9, 2021 the fifth module of the Business Academy for Starting Entrepreneurs in Troyan was held. The lecture was dedicated to the topic &#8220;Marketing and Advertising&#8221;, and the participants were introduced to marketing, its principles and driving forces by Gergana Ivanova, managing partner in the advertising agency &#8220;The Smarts Group&#8221; and a member of the Management Board of the Council of Women in Business in Bulgaria. <strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The training passed with the following program:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2021\/06\/DSCN0912.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2021\/06\/DSCN0912-1024x768.jpg\" alt=\"\" class=\"wp-image-13855\" width=\"512\" height=\"384\" srcset=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2021\/06\/DSCN0912-1024x768.jpg 1024w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2021\/06\/DSCN0912-300x225.jpg 300w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2021\/06\/DSCN0912-768x576.jpg 768w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2021\/06\/DSCN0912-1536x1152.jpg 1536w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2021\/06\/DSCN0912-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Build my brand<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Marketing plan<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 How to advertise my product or service?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Digital tools<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Marketing campaign<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing is a key tool to increase sales and is necessary for any business, regardless of its size and scope. The course covered the basic principles of marketing, namely:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 4 &#8220;P&#8221; of the marketing mix<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Building a marketing strategy and marketing plan<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Communication strategy \u2013 analyzing the audience and crafting of messages<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Selection of channels for communication and implementation<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the training there were practical examples putting marketing theory into practice. The participants went through practical tasks and worked in four groups to determine the marketing mix, which will be useful to them in building their business projects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Module 6 of the BASE program will take place on June 16, 2021 with the topic &#8220;Prices and pricing&#8221; and lecturer will be Alexander Grozdanov, creator of Dextrophobia Rooms.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2021\/06\/DSCN0937.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2021\/06\/DSCN0937-1024x768.jpg\" alt=\"\" class=\"wp-image-13857\" width=\"512\" height=\"384\" srcset=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2021\/06\/DSCN0937-1024x768.jpg 1024w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2021\/06\/DSCN0937-300x225.jpg 300w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2021\/06\/DSCN0937-768x576.jpg 768w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2021\/06\/DSCN0937-1536x1152.jpg 1536w, https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2021\/06\/DSCN0937-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">About the lecturer:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gergana Ivanova is the founder and partner of the communication group \u201cThe Smarts\u201d, which includes the creative agency \u201cThe Smarts\u201d, media agency \u201cIQMedia\u201d, PR agency \u201cParagraph 42\u201d and the production studio \u201cShoot!\u201d. She has over 20 years of experience in the Bulgarian communication industry. In 2008, together with his colleague Rado Bimbalov, they founded \u201cThe Smarts\u201d, an independent creative agency, which today is among the market leaders. Among the clients of the group are a number of large Bulgarian and foreign advertisers and their brands. \u201cThe Smarts\u201d gratuitously supports a number of causes in three main areas &#8211; the protection of disadvantaged children, the fight against smoking and the development of art in our country. In 2017, \u201cThe Smarts\u201d officially launched the \u201cInternship\u201d, a training and inspiration program in the field of communications. The agency has been repeatedly awarded for advertising effectiveness at the Effie Bulgaria competition, has won three EPICA awards from the international competition EPICA AWARDS, as well as awards from the national advertising festival FARA. Gergana Ivanova is a member of the MB of the &#8220;Council of Women in Business in Bulgaria&#8221; and of the MB of <a href=\"https:\/\/www.facebook.com\/BulgarianPRAssociation\/?hc_ref=ARTqVfh1-3cP7JfHUcz3MPaIrQwQZ-oOKyctwviPgxovox3Ip9TYVTQXttZ0QnLAax0&amp;ref=nf_target&amp;__xts__%5B0%5D=68.ARDu9EnxwTLgEtHKy3qySPiRrgrew_Qcp9VXba_0D8J7hWfQCPGPNmK3fUOB4AivlebgAWGvdmTF1zEf1q4w6AMQ2kUfZ8FqvgEN7KLR-VVlUDdcVq0_1UXZXY67HSHLBIZ9017959XhN6FS4H4OMn2sMSamTd4rMpWvDtVGgZ_uj_tnUaS6N4x86Z5HLSme9BHrh8z8YxHNPlVpsOAePozwsRtolvMz0D1ieVY9vXgPQrVXzETcFvj2CPueQo83k9zDzNC_5rvtbhBjnSGK7fPFLh0h0y-dEUpHrRME43ZHtTWnObeTJnNNm6M&amp;__tn__=kC-R\">Bulgarian Public Relations Association<\/a>. He is a graduate of the English Language High School in Burgas and the Faculty of History of Sofia University &#8220;St. Kliment Ohridski&#8221;. She consolidated his managerial experience in the Executive Management Program at BEIED (2006-2007). In 2017-2018 she completed the Executive Transition Program of ESMT Berlin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On June 9, 2021 the fifth module of the Business Academy for Starting Entrepreneurs in Troyan was held. The lecture was dedicated to the topic &#8220;Marketing and Advertising&#8221;, and the participants were introduced to marketing, its principles and driving forces by Gergana Ivanova, managing partner in the advertising agency &#8220;The Smarts Group&#8221; and a member [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13861,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[42],"tags":[],"class_list":["post-13891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BASE Troyan, Topic 5: \u201cMarketing and Advertising\u201d - Women In Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/womeninbusiness.bg\/new-site\/2021\/06\/14\/base-troyan-topic-5-marketing-and-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BASE Troyan, Topic 5: \u201cMarketing and Advertising\u201d - Women In Business\" \/>\n<meta property=\"og:description\" content=\"On June 9, 2021 the fifth module of the Business Academy for Starting Entrepreneurs in Troyan was held. The lecture was dedicated to the topic &#8220;Marketing and Advertising&#8221;, and the participants were introduced to marketing, its principles and driving forces by Gergana Ivanova, managing partner in the advertising agency &#8220;The Smarts Group&#8221; and a member [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/womeninbusiness.bg\/new-site\/2021\/06\/14\/base-troyan-topic-5-marketing-and-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Women In Business\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-14T08:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-16T08:31:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2021\/06\/DSCN0953\u0410.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2304\" \/>\n\t<meta property=\"og:image:height\" content=\"1194\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Women In Business team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Women In Business team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/2021\\\/06\\\/14\\\/base-troyan-topic-5-marketing-and-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/2021\\\/06\\\/14\\\/base-troyan-topic-5-marketing-and-advertising\\\/\"},\"author\":{\"name\":\"Women In Business team\",\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/#\\\/schema\\\/person\\\/f42460aecd55b239e5f8d491ddd4309f\"},\"headline\":\"BASE Troyan, Topic 5: \u201cMarketing and Advertising\u201d\",\"datePublished\":\"2021-06-14T08:26:00+00:00\",\"dateModified\":\"2021-06-16T08:31:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/2021\\\/06\\\/14\\\/base-troyan-topic-5-marketing-and-advertising\\\/\"},\"wordCount\":457,\"publisher\":{\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/2021\\\/06\\\/14\\\/base-troyan-topic-5-marketing-and-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/DSCN0953\u0410.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/2021\\\/06\\\/14\\\/base-troyan-topic-5-marketing-and-advertising\\\/\",\"url\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/2021\\\/06\\\/14\\\/base-troyan-topic-5-marketing-and-advertising\\\/\",\"name\":\"BASE Troyan, Topic 5: \u201cMarketing and Advertising\u201d - Women In Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/2021\\\/06\\\/14\\\/base-troyan-topic-5-marketing-and-advertising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/2021\\\/06\\\/14\\\/base-troyan-topic-5-marketing-and-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/DSCN0953\u0410.jpg\",\"datePublished\":\"2021-06-14T08:26:00+00:00\",\"dateModified\":\"2021-06-16T08:31:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/2021\\\/06\\\/14\\\/base-troyan-topic-5-marketing-and-advertising\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/2021\\\/06\\\/14\\\/base-troyan-topic-5-marketing-and-advertising\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/2021\\\/06\\\/14\\\/base-troyan-topic-5-marketing-and-advertising\\\/#primaryimage\",\"url\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/DSCN0953\u0410.jpg\",\"contentUrl\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/DSCN0953\u0410.jpg\",\"width\":2304,\"height\":1194},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/2021\\\/06\\\/14\\\/base-troyan-topic-5-marketing-and-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BASE Troyan, Topic 5: \u201cMarketing and Advertising\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/#website\",\"url\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/\",\"name\":\"Women In Business\",\"description\":\"Women in Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/#organization\",\"name\":\"Women In Business\",\"url\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/logo-bg-3.jpg\",\"contentUrl\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/logo-bg-3.jpg\",\"width\":610,\"height\":193,\"caption\":\"Women In Business\"},\"image\":{\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/#\\\/schema\\\/person\\\/f42460aecd55b239e5f8d491ddd4309f\",\"name\":\"Women In Business team\",\"sameAs\":[\"https:\\\/\\\/womeninbusiness.bg\"],\"url\":\"https:\\\/\\\/womeninbusiness.bg\\\/new-site\\\/author\\\/women-in-business-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BASE Troyan, Topic 5: \u201cMarketing and Advertising\u201d - Women In Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/womeninbusiness.bg\/new-site\/2021\/06\/14\/base-troyan-topic-5-marketing-and-advertising\/","og_locale":"en_US","og_type":"article","og_title":"BASE Troyan, Topic 5: \u201cMarketing and Advertising\u201d - Women In Business","og_description":"On June 9, 2021 the fifth module of the Business Academy for Starting Entrepreneurs in Troyan was held. The lecture was dedicated to the topic &#8220;Marketing and Advertising&#8221;, and the participants were introduced to marketing, its principles and driving forces by Gergana Ivanova, managing partner in the advertising agency &#8220;The Smarts Group&#8221; and a member [&hellip;]","og_url":"https:\/\/womeninbusiness.bg\/new-site\/2021\/06\/14\/base-troyan-topic-5-marketing-and-advertising\/","og_site_name":"Women In Business","article_published_time":"2021-06-14T08:26:00+00:00","article_modified_time":"2021-06-16T08:31:22+00:00","og_image":[{"width":2304,"height":1194,"url":"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2021\/06\/DSCN0953\u0410.jpg","type":"image\/jpeg"}],"author":"Women In Business team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Women In Business team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/womeninbusiness.bg\/new-site\/2021\/06\/14\/base-troyan-topic-5-marketing-and-advertising\/#article","isPartOf":{"@id":"https:\/\/womeninbusiness.bg\/new-site\/2021\/06\/14\/base-troyan-topic-5-marketing-and-advertising\/"},"author":{"name":"Women In Business team","@id":"https:\/\/womeninbusiness.bg\/new-site\/#\/schema\/person\/f42460aecd55b239e5f8d491ddd4309f"},"headline":"BASE Troyan, Topic 5: \u201cMarketing and Advertising\u201d","datePublished":"2021-06-14T08:26:00+00:00","dateModified":"2021-06-16T08:31:22+00:00","mainEntityOfPage":{"@id":"https:\/\/womeninbusiness.bg\/new-site\/2021\/06\/14\/base-troyan-topic-5-marketing-and-advertising\/"},"wordCount":457,"publisher":{"@id":"https:\/\/womeninbusiness.bg\/new-site\/#organization"},"image":{"@id":"https:\/\/womeninbusiness.bg\/new-site\/2021\/06\/14\/base-troyan-topic-5-marketing-and-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2021\/06\/DSCN0953\u0410.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/womeninbusiness.bg\/new-site\/2021\/06\/14\/base-troyan-topic-5-marketing-and-advertising\/","url":"https:\/\/womeninbusiness.bg\/new-site\/2021\/06\/14\/base-troyan-topic-5-marketing-and-advertising\/","name":"BASE Troyan, Topic 5: \u201cMarketing and Advertising\u201d - Women In Business","isPartOf":{"@id":"https:\/\/womeninbusiness.bg\/new-site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/womeninbusiness.bg\/new-site\/2021\/06\/14\/base-troyan-topic-5-marketing-and-advertising\/#primaryimage"},"image":{"@id":"https:\/\/womeninbusiness.bg\/new-site\/2021\/06\/14\/base-troyan-topic-5-marketing-and-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2021\/06\/DSCN0953\u0410.jpg","datePublished":"2021-06-14T08:26:00+00:00","dateModified":"2021-06-16T08:31:22+00:00","breadcrumb":{"@id":"https:\/\/womeninbusiness.bg\/new-site\/2021\/06\/14\/base-troyan-topic-5-marketing-and-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/womeninbusiness.bg\/new-site\/2021\/06\/14\/base-troyan-topic-5-marketing-and-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/womeninbusiness.bg\/new-site\/2021\/06\/14\/base-troyan-topic-5-marketing-and-advertising\/#primaryimage","url":"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2021\/06\/DSCN0953\u0410.jpg","contentUrl":"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2021\/06\/DSCN0953\u0410.jpg","width":2304,"height":1194},{"@type":"BreadcrumbList","@id":"https:\/\/womeninbusiness.bg\/new-site\/2021\/06\/14\/base-troyan-topic-5-marketing-and-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/womeninbusiness.bg\/new-site\/"},{"@type":"ListItem","position":2,"name":"BASE Troyan, Topic 5: \u201cMarketing and Advertising\u201d"}]},{"@type":"WebSite","@id":"https:\/\/womeninbusiness.bg\/new-site\/#website","url":"https:\/\/womeninbusiness.bg\/new-site\/","name":"Women In Business","description":"Women in Business","publisher":{"@id":"https:\/\/womeninbusiness.bg\/new-site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/womeninbusiness.bg\/new-site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/womeninbusiness.bg\/new-site\/#organization","name":"Women In Business","url":"https:\/\/womeninbusiness.bg\/new-site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/womeninbusiness.bg\/new-site\/#\/schema\/logo\/image\/","url":"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2024\/01\/logo-bg-3.jpg","contentUrl":"https:\/\/womeninbusiness.bg\/new-site\/wp-content\/uploads\/2024\/01\/logo-bg-3.jpg","width":610,"height":193,"caption":"Women In Business"},"image":{"@id":"https:\/\/womeninbusiness.bg\/new-site\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/womeninbusiness.bg\/new-site\/#\/schema\/person\/f42460aecd55b239e5f8d491ddd4309f","name":"Women In Business team","sameAs":["https:\/\/womeninbusiness.bg"],"url":"https:\/\/womeninbusiness.bg\/new-site\/author\/women-in-business-team\/"}]}},"_links":{"self":[{"href":"https:\/\/womeninbusiness.bg\/new-site\/wp-json\/wp\/v2\/posts\/13891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/womeninbusiness.bg\/new-site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/womeninbusiness.bg\/new-site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/womeninbusiness.bg\/new-site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/womeninbusiness.bg\/new-site\/wp-json\/wp\/v2\/comments?post=13891"}],"version-history":[{"count":1,"href":"https:\/\/womeninbusiness.bg\/new-site\/wp-json\/wp\/v2\/posts\/13891\/revisions"}],"predecessor-version":[{"id":13892,"href":"https:\/\/womeninbusiness.bg\/new-site\/wp-json\/wp\/v2\/posts\/13891\/revisions\/13892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/womeninbusiness.bg\/new-site\/wp-json\/wp\/v2\/media\/13861"}],"wp:attachment":[{"href":"https:\/\/womeninbusiness.bg\/new-site\/wp-json\/wp\/v2\/media?parent=13891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/womeninbusiness.bg\/new-site\/wp-json\/wp\/v2\/categories?post=13891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/womeninbusiness.bg\/new-site\/wp-json\/wp\/v2\/tags?post=13891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}